No activity in market research is as hated as chart-creation: boring, tedious, wearisome… And no phase in the project workflow consumes quite so much time as this laborious report-creation. Time and time again, software solutions attempt to automate this process, usually all 100% of it. Indeed, what could be better than to stick a thick tabulation worksheet into a computer, wait a few seconds, and receive a complete hot-off-the-oven report?
Problem: The machine is much dumber than Man
The reality, however, does not work like this. Reports differ from each other, research directors differ from each other, and companies differ from each other even more so! Variability in the relevant data, chart types, appearance, placement, etc., is immeasurable and unpredictable even for the best of software. Anyone who has seen such auto-generated reports can appreciate just how much dumber the machine is relative to man… We consider this approach to be a dead end.
Main principle: “My report is my castle!”
We subscribe to a different chart-creation philosophy: that of semi-automatic charting. Thus, it is not the “almighty software” that’s in charge, but the human operator! The user chooses the relevant data, formatting criteria, and other relevant parameters, and only then hands off the actual chart production to the software. In our philosophy, the software is just a tool, not a demigod!
Claim: Everything is as ever, but much faster
Each research director considers his charts to be the best – that’s only to be expected… We agree! Our software allows a user to create charts that are 100% authentically “his own” – but just significantly faster.
Our promise: At least a 50% time saving!
We promise that by using SmartGraphs, you will save 50 to 75% of the time normally required for charting[1]. And we mean business: should our software save you less than 50% of your time, you pay only 50% for the software[1]. Guaranteed.